With each new year, the beauty industry brings fresh inspiration and trends that redefine our makeup routines. In 2024, the beauty landscape is embracing bold colors, luminous skin, and artistic expressions that celebrate individuality.
From natural radiance to retro glam, there’s something for every style preference. Here are the top makeup trends for 2024 that you’ll want to add to your repertoire to stay on point this season.
1. Skinimalism: Embracing Natural Glow
A major trend for 2024 is “skinimalism,” where less is more. The focus is on achieving a natural, radiant glow without heavy foundation. This trend values skin prep, using lightweight tinted moisturizers or BB creams instead of full-coverage foundations.
Hydrating primers and glow-boosting serums are key in this look, as they enhance skin’s luminosity without a cakey finish. The result is a fresh, dewy look that highlights natural skin texture, freckles, and all.
Tips To Achieve This Look:
- Opt for a hydrating serum followed by a light, tinted moisturizer.
- Apply a cream blush for a soft, natural flush.
- Use a highlighter on high points of the face like the cheekbones, nose, and brow bones.
2. Graphic Eyeliner: A Bold Statement
The graphic eyeliner trend is dominating the makeup world in 2024. It’s all about creativity, with liners going beyond the traditional black wing.
Bright colors, unique shapes, and floating lines add a contemporary twist to this trend. Whether you’re drawing geometric shapes, double wings, or under-eye designs, graphic eyeliner allows you to showcase your artistic side.
How To Nail Graphic Liner:
- Choose bold colors like electric blue or neon green for a striking look.
- Use a steady hand to create precise lines, and consider using gel or liquid liners for smooth application.
- Experiment with designs, like drawing above the crease or adding lines to the lower lash.
3. Glossy Lips And Glossy Skin
Gloss is back with a vengeance in 2024, with glossy lips and skin taking center stage. The trend is about creating a high-shine look that’s fresh and hydrated.
Lip glosses with a hint of color give a plump, juicy appearance, while glosses over matte eyeshadow create a more reflective look. Glossy skin, achieved by using liquid highlighters and hydrating products, complements this glossy lip look perfectly.
Key Tips:
- Choose a clear or tinted lip gloss for a plump, high-shine effect.
- To add gloss to the skin, apply a liquid highlighter on the high points of your face.
- Pair glossy lips and skin with minimal eye makeup to balance the overall look.
4. Monochromatic Makeup: The Power Of One Hue
Monochromatic makeup isn’t new, but in 2024, it’s taking a modern twist with vibrant, coordinated shades that match lips, eyes, and cheeks.
This look is versatile and easy to achieve, using the same shade of blush, eyeshadow, and lip color to create a cohesive, polished look. Shades like soft pink, peach, and even coral are popular choices.
Steps For Monochromatic Makeup:
- Choose a shade that complements your skin tone.
- Apply a cream blush to the cheeks, and then use the same color on the eyelids and lips.
- Opt for multi-purpose sticks or palettes to ensure color harmony.
5. Blurred Lips: Soft And Romantic
Forget sharp, defined lip lines—blurred lips are in for 2024. This trend gives a soft, slightly smudged effect that’s romantic and whimsical. Instead of lining lips sharply, this look uses lip color that fades toward the edges. Think of it as a “just kissed” look that’s both casual and elegant.
How To Create Blurred Lips:
- Use a matte lip tint for a long-lasting effect, focusing more color at the center.
- Gently pat the edges with your finger or a small brush to soften the line.
- For added dimension, layer with a gloss or balm in the center of the lips.
6. Statement Blush: Draping Is Back
Blush takes center stage this year, with the draping technique making a big comeback. Instead of focusing blush just on the apples of the cheeks, this trend applies blush along the cheekbones and temples, almost as a contour.
This effect lifts the face, creating a youthful and fresh look. Popular shades include pinks, corals, and even soft reds, with some opting for shimmer blushes for added glow.
Steps For Draped Blush:
- Start with a cream or powder blush in a shade that complements your skin tone.
- Sweep the blush from the cheekbones up toward the temples in a C-shape.
- Blend well for a seamless, lifted look.
7. Chrome And Metallic Eyes
Shimmer and shine are taking over eye makeup in 2024. Chrome and metallic eyeshadows bring bold glamour and can elevate any look, whether casual or formal.
This trend embraces metallics in colors like silver, bronze, and rose gold, adding a futuristic feel. Layer these shades on the eyelids or use them as a liner for a subtle pop of metallic shine.
Achieving Chrome Eyes:
- Apply a chrome or metallic eyeshadow with your fingers for maximum impact.
- For a more intense effect, use a damp brush to apply the product.
- Keep the rest of your makeup simple to let your metallic eyes be the focus.
8. Barely-There Brows
The bold brow trend is stepping aside for a softer, more natural brow look. In 2024, brows are all about looking groomed yet effortless.
This trend involves using a brow gel or clear mascara to brush brows into place without filling them in too much. The goal is a softer, “boy brow” look that complements the rest of the makeup without stealing the show.
Tips For Barely-There Brows:
- Use a tinted brow gel if you want to add a bit of color while keeping the shape natural.
- Avoid using heavy pencils or pomades; stick with brow powder or light strokes.
- Brush brows upward and outward for a full, feathery effect.
9. Statement Eyeshadow Colors
Bold eyeshadow colors are making waves in 2024. Think bright greens, royal blues, and vibrant purples that transform a basic look into a bold statement.
This trend encourages experimentation with single bold shades across the eyelid or as a pop of color on the inner corner. The focus is on having fun and being fearless with color.
How To Rock Bold Eyeshadow:
- Apply an eye primer to keep colors vibrant and in place all day.
- Choose a bold shade that contrasts with your eye color to make it pop.
- Keep lips neutral to let your eyes steal the show.
Final Thoughts
2024 is the year of individual expression in beauty, where there’s truly something for everyone, from natural glow to bold, statement-making looks. Experimenting with these top makeup trends not only keeps your routine fresh but allows you to showcase your unique style.
Whether you’re embracing the soft look of skinimalism or going bold with graphic liners and chrome shadows, these trends are here to inspire and elevate your beauty game.
